Investing in Category Creating Companies
Startups creating new categories are generally unloved in their early days. Category creators aren’t doing the popular thing. They are doing the thing they are compelled to do; a problem/need the founders have to address. We here at Tunitas Ventures work in service of these founders and the investors who entrust us to invest in their great companies.
- These are the companies worthy of the time and money—taking on projects ambitious enough to matter
- They are highly correlated with the best venture returns
- Eric’s 25 years of startup and venture experience gives comparative advantage (vs all the other good seed stage venture investors) in accessing, assessing, and assisting these category creating companies
- Lean in when our first reaction is “that sounds crazy”
- Look beyond echo chamber sectors du jour
- First Principles based analysis approach
- Concentrated portfolio of high conviction investments
- Disciplined investment pace
- Material assistance in raising your next round of funding
Tunitas Ventures is a seed stage firm in Menlo Park backing US-based category creating startups, with assistance in raising subsequent Series A as our primary value-add. We invest across all Technology (no healthcare related) sectors and business models. We are only interested in investments with the potential to deliver over 50x returns. Reference Eric with any startup founder he’s ever worked with.